Guide to Become a Casino Affiliate in 2022

Welcome to the ultimate beginner’s guide to becoming a casino affiliate.

Every year, thousands of new affiliate sites are launched by ambitious individuals, only to go cold after a few months.

Affiliate marketing is not the Aaladin’s lamps that you can rub and wish to generate revenue. It takes work, dedication, and time to build up a successful casino affiliate business.

Considering the fact that the online gambling industry is estimated at almost 93 billion US dollars by 2023, you should definitely think about making an earning in this line.

If you’re getting overwhelmed already, don’t be.

This post is designed to cover the basics of affiliate marketing in a nutshell. When you regain your confidence in starting your own journey, you can dive deep into our more detailed guides.

What is Casino Affiliate Marketing?

The idea of casino affiliate marketing and iGaming affiliate marketing is fundamentally the same. But when we say casino, we mean only casinos.

The other important variable of the iGaming equation, sports betting, requires a separate guide of its own.

The fundamental concept of casino affiliate marketing is that you generate revenue by promoting online casinos on your website.

Almost all reputed online operators offer affiliate programs. All you have to do is research to find the most profitable ones and sign up.

To make things easier for you, we have created a list of the most profitable affiliate programs in 2022!

However, the art of casino affiliate work is not the same as generic affiliate marketing with platforms like Amazon Associates or ClickBank. Casino affiliate marketing requires a specialized understanding of the market, the trends, and the drawbacks.

When you manage to do everything right, you can earn anywhere between £1,000 to £50,000! Yes, you’re reading it right.

But as we said earlier, it’s not Aaladin’s lamp that will show results overnight. It takes time and effort.

How Does Casino Affiliate Marketing Work?

The basics of all affiliate industries are the same. You need a platform to share and promote content on a particular niche. When your audience is convinced and they make a purchase, you get a commission.

The same theory applies to online casino affiliate marketing. Instead of selling physical or digital products, you’ll be focusing more on lead generation. Every prospective customer that visits your website is a potential lead.

You need to nurture the lead with the best quality content to convince them to sign up at the casino you’re affiliated with.

In return, the casino may share the revenue it generates from the player or give you a fixed commission on each successful signup.

You can read more about commission structures for an affiliate promoter here!

So, you can understand how important it is to create good content for your affiliate marketing needs. Content marketing is deeply intertwined with affiliate marketing because only the best content converts.

Again, if you think it’s too overwhelming or you are too busy to create the content, we have got you covered. Our itinerary of gambling writers can take care of your writing needs effortlessly.

Things That Matter for Successful Casino Affiliate Marketing

To make your affiliate adventures successful, you must take care of different aspects of your website. Otherwise, it will become a point of diminishing return for you where you will only invest but generate no return.

Here are the fundamentals to cover before you go all-in.

You Need a Website

This is the bare minimum. Without a website, how do you plan to promote an affiliate program?

There is a huge misconception that your website domain will impact your traffic. But it’s not true. The domain of your website doesn’t matter as long as you create relevant content for your niche.

However, having a relevant domain name will help your audience to understand your business better. But it’s nothing too serious that you should lose any sleepover.

Then comes the website hosting. Keep in mind that how your website performs is dependent on the quality of the server. If the servers are cheap and not well-maintained, all of your SEO efforts will go in vain.

Speaking of SEO, it’s the next most important aspect of successful casino affiliate marketing.

Focus on SEO

SEO is your only best friend when it comes to search engine rankings. The higher you rank, the more traffic you can expect on your affiliate website.

Bigger numbers are always better for generate more affiliate revenue.

Did you know there is a saying that goes like ‘the best place to hide a dead body is page 2 of Google search results’? Hilarious, right?

According to statistics, the 1st organic result on a SERP (Search Engine Result Page) receives over 32% of the initial traffic. The 2nd result gets more or less 17% while the percentage drops below 4% by the 7th link.

What does this information say to you?

To us, it says that you need to focus on your SEO more than anything else if you want a chance to earn money from casino affiliate programs.

So, how do you improve your website’s ranking?

The first point is the content. Your content must be on-point while complying with Google’s SEO regulations. You need to distribute your keywords evenly throughout the content and keep it contextual.

There was a time when keyword stuffing was a thing. But the crawler algorithms of modern search engines are smarter than ever.

Next, you need to optimize your website’s other resources such as images with proper alt texts and compression to improve site load speed.

Why? Because the first 5 seconds of your website load time has the highest impact on conversion rates!

It means if the visitor doesn’t find what he/she’s been looking for in those 5 seconds, you can say bye to that lead forever.

Managing everything at once sounds intimidating, right? That’s why you need to take help.

We are industry leaders when it comes to creating casino affiliate content. With our deep knowledge of SEO and affiliate marketing, you can leave the job to our top-notch casino writers for hire.

Marketing Channels

Getting your website ready is a great start. Optimizing it for search engine rankings complements your efforts.

Now, it’s time to market it. There are various marketing channels you can utilize other than the search engines to maximize traffic to your affiliate website.

Here are some of the most effective channels to acquire more traffic as well as converting more leads.

  • Social Media Ads: Social media takes up a huge chunk of the digital marketing budget for large corporations. At the time of writing, there are 78 billion active social media users, Facebook being the market leader with 68% of the demographic. Without social media, you will be leaving a lot of traffic on the table. So, start using social media ads to maximize your casino affiliate success.
  • Email Marketing: To this date, email marketing holds the record for height ROI generation among all marketing channels. 4400% to be precise! You need to create an email subscription program on your website so that you can send personalized emails to your audience later.
  • Blogs: The content you create on your casino affiliate website is great for SEO purposes. And you can take things one step further with help from blogs. Blogs work amazingly for implementing keywords as well as providing additional value to your audience.

Types of Content that Makes a Casino Affiliate Successful

A comprehensive idea of what content to post on your affiliate marketing website will determine the overall success of your business. You need to offer spectacular value to your audience if you want them to sign up for the online casinos you’re affiliated with.

Here are the most successful content types you should utilize.

Casino Reviews

To convert visitors into paying customers, casino reviews are your ultimate weapon. You can create long-form reviews that go over 2000 words on your affiliate website to provide as much information as possible.

Here are some samples that our writers have created.

You need to include the offers that attract the most attention such as welcome bonuses, promotional offers, VIP programs, etc.

You also need to give people reasons to trust the operator you are promoting. Sharing information on topics such as license, payment options, compatibility, customer support, etc. will help build authority for your affiliate partner.

Game Reviews

After you’ve generated a good amount of casino reviews on your website, you should shift your focus to game reviews. Whether it’s online slots, table games, or live dealers, you can effectively send traffic to your affiliate casino through them.

The idea here is that you share your insights on a newly released game. You include all necessary information such as the RTP, the volatility, the payout, the mechanics, and so on.

Along with the review, you can suggest the top picks for where your readers can enjoy the games. The list of the casinos is obviously selected by you, depending on the modality of affiliate payment they follow.

News Pieces

One of the finest ways of keeping the interest going for your audience is sharing the trending news from the industry.

Some topics can include new game releases, new partnerships among software providers, any new regulation from the government, tax information, and so on.

Here is a list of news pieces you can look at for reference.

The goal of news articles is to share the latest information from the iGaming industry with your audience.

When the website visitors will notice that there are new developments that can work in their favour, they will be more likely to sign up through your platform.

Localized Content

iGaming is a global phenomenon that affects casino players equally. And covering content from all over the place will be harder in the long run.

That’s where localization comes into play. For example, if you can cover all the information regarding the UK region on one page. It concentrates your content as well as offers more value to your audience who are based in the UK.

Similarly, you can create localized pages for other iGaming hubs like Malta, Canada, Sweden, Denmark, Australia, and so on.

Good news for you, we write content for affiliates all over the world. If you’re based in the UK, we have native UK writers who understand the market inside out. Similarly, we have writers in Malta, Canada, and so on.

Evergreen Content

Evergreen content refers to information that never gets old. The problem with casino reviews, game reviews, or news articles is that the spectrum changes all the time.

An online casino offering an outrageously good welcome bonus may go out of business next year. The offers may change, the payouts may change.

The bottom line is, the regular content you post may not be relevant in near future.

To tackle this problem, you need to deploy a range of evergreen content on your casino affiliate website.

Guides on popular games like Blackjack, Baccarat, Roulette, etc. are good examples of evergreen content.

When is the last time the rules for Blackjack changed?


Some aspects of iGaming never change. Your job is to research the topics and create content to keep your affiliate website relevant.

How to Become an Online Casino Affiliate?

To start your casino affiliate business, you need to sign up for affiliate programs offered by different operators.

What you have to understand here is that the affiliate programs are usually offered by the owner of the online casino, not the casino itself. One owner can have multiple casino networks under its belt.

You need to look for the term ‘Affiliate’ on your preferred online casino, usually found at the footer section of the website. When you click on it, the website will redirect you to the affiliate page.

From there, you can learn about the terms and conditions, the payment structure, and the requirements to become an affiliate.

All there is left for you to do is signing up for the program!


  1. How much do casino affiliates make?

Answer: Depending on your platform and how much effort you put in, you can make anywhere from £1,000-£50,000 a month!

  1. I am not a writer. Can I become a casino affiliate?

Answer: Of course. We exist to support ambitious minds like you. Our in-house writers are experts on the iGaming niche with in-depth knowledge of SEO. We have the casino writers for hire that you need!

  1. Are affiliate programs free?

Answer: Yes, all of the casino affiliate programs are free.



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