So, you’re here to learn how to build a casino affiliate website.
The affiliate marketing industry has been tremendously popular for more than a decade now. Combine it with the recent boom in the iGaming sector, you get an amazing opportunity to make a business for yourself.
To help you out, we’ve created a handy guide on what things you should focus on while building your casino affiliate website. We’ll focus on the best-selling features as well as why they have been around for so long.
Characteristics of a Winning Casino Affiliate Website
Casino affiliates have become a huge source of traffic and revenue for online operators. They are offering a more competitive commission structure to draw more affiliates.
You should use the opportunity by creating a spectacular website and win your audience’s trust to make a hefty source of passive income.
Here are the things you must ensure.
The First Impression is the Best Impression
The phrase may have become a cliché at this point, but you can’t deny that it’s true.
As humans, we tend to judge a book by its cover, no matter what the philosophers said thousands of years ago.
The explains the reason why 94% of your website’s first impression comes from the website design.
That’s why you need to create a casino affiliate website that attracts attention on the first go.
For example, when a visitor comes to your website, you can greet them with a welcome message that makes them feel good.
The whole idea here is to catch the attention of your visitors so that they don’t leave immediately.
You can achieve it with good website design, fast load times, lucrative headers, and easier readability.
Talking about the headers, that’s the second most important aspect of your casino affiliate website.
Take the Most Time to Craft the Headers
What’s the most prominent thing to you when you first enter a website?
It’s the primary header, right? The big text that welcomes you or explains what the site is about.
We can’t emphasize the importance of good headers enough. You need to get inside the head of the visitors to make them explore more of your content.
Different headers offer different information to a website visitor. When you’re learning how to build a casino affiliate website, you must learn how to craft good headers.
If you’re not familiar with writing or simply don’t have the time to do it, that’s when we come into play. Our expert team of gambling writers knows exactly how to convert a lead into a paying customer.
So, simply leave your writing needs to us!
Build Authority
In 2021, it’s needless to say that Google loves authority. In the web space, building authority means creating trust among your visitors.
You need to share up-to-date and accurate information on your website to build brand awareness and authority.
Another very important aspect of building authority is proper research. How do you expect to come across accurate information without research?
We come to the rescue again. We know how busy your schedule will become once you roll the plan to launch a casino affiliate website forward.
It will become quite hard for you to juggle website design, content planning, distribution, and research.
The best way to ease some pressure off of you is to let us do the research for you. Our industry-expert writers will collect all the necessary information about your business and turn them into sales funnels!
Navigation Takes the Win
Another very important aspect for any website, including casino affiliates. You may impress the visitor with your homepage, but you can’t expect to fit all the information on the homepage of your website.
You will need multiple pages to house and display your content. So, navigation becomes a huge area of concern.
When you’re going through with the website development, make sure that you create tabs that redirect to different pages.
Also, getting back to the homepage should be easy as well. You can cleverly use interlinking on your content to let the audience jump between pages.
Keep in mind that if navigating through your website is hard, the visitors will simply find another affiliate.
Add a Way to Communicate
Live chat widgets have become quite common among website builders. Although you’re learning how to build a casino affiliate website, you need to keep the communication open with your audience.
You may be including all the information through your content, but there will always some visitors who are too restless to read them through.
Having a live chat option will allow them to ask questions directly. This way, you get a chance to offer additional value by concentrating the benefits of signing up through your website.
It’s a win-win situation for both of you!
Focus on An Overall Optimized Website
Even the best of the content may fail if your casino affiliate website is not optimized. The page load times should be minimized while not compromising with the image quality or video quality.
The theme you use on your website should feel responsive to any action. If you include a search option, make sure that it’s properly optimized to generate the most relevant results.
All of it will result in funneling quality traffic. The quality of traffic on an affiliate website is always more important than the quantity.
Don’t Forget Mobile
Did you know that 50% of the affiliate referred traffic comes from mobile devices?
Are you willing to leave that much traffic on the table? No, right? So, focus on the mobile optimization of your casino affiliate website because your success depends on it.
Add a Popup for Email Subscription
Rather than focusing on getting new traffic every month, your focus should always be to retain the traffic you already have.
And to do that, you need a way to communicate with them. Collecting the email address for a newsletter is the best way to do it.
Every time there is a new offer on any of your affiliate casinos, you can send a personalized email to your subscribers to convince them to sign up.
The only reason to opt for this method is that the cost of customer acquisition is always higher than customer retention.
If you don’t know how to create emails that convert, leave that to us!
Wrapping Up
As this is designed to be a beginner’s guide, we couldn’t include important information such as SEO or content creation.
However, you now know how to build a casino affiliate website that converts. Make sure that you’re instructing the developers to incorporate the features we’ve discussed here.
And go through our handy blog section to find all pieces of the casino affiliate puzzle.
