When you’re creating content for a sportsbook or a casino, one of the hardest jobs that you have is link building. It’s one of the primary reasons why casino affiliates fail miserably despite the industry having records of being so successful. asu football jersey micah parsons jersey brock bowers jersey Ohio State Team Jersey brock bowers jersey Iowa State Football Uniforms brock bowers jersey Florida state seminars jerseys Florida state seminars jerseys custom football jerseys asu football jersey florida state football jersey johnny manziel jersey detroit lions jersey custom football jerseys
But it’s by no means an impossible feat to successfully build backlinks for these websites. If you want to drive organic traffic to your web pages and generate revenue from them, this is one of the things that you’ll have to master.
We’re going to start by taking a look at the importance of backlinks for your iGaming site. Afterwards, we’ll check out the best way to create backlinks for your iGaming site. Let’s start.
What Are Backlinks?
If you want the short and simple of it, backlinks are a way of having a website with a higher online presence vouch for you. It’s essentially a link from one website to another. It helps drive the audience to the redirected website.
What this does in improve the integrity of your website and lead to better indexing by Google.
Why Is It Important?
There’s only one simple answer. Since no one is doing it well, it’s your chance to jump on the wagon and take the reins.
If you want to rank well on the SERP ranking, you will need to pay attention to backlinks. But most affiliates don’t consider it as important as a ranking factor. They only focus on putting keywords in their content, which is why they are not doing well.
For any iGaming business, a major part of your revenue is from the number of new users coming in. And backlinks for your iGaming site are a great way to do that.
What are backlinks and why they are important?
Things to Consider For Link Building
If you thought just reading a bunch of guides is enough for you to learn link building then you’re mistaken. There’s so much more to it. There are lots of criteria to consider. Let’s have a look at some of them.
Website Authority
The website that you’re choosing to use for backlinking must have good authority. If that’s not the case it will defeat the whole purpose of backlinking.
If you need help understanding which websites have high authority, there are plenty of SEO tools that can help you out.
Relevance of the Page
When you’re creating backlinks for your iGaming site, make sure you take into consideration teh relevance between the two websites. If you chase after a website that has an insanely huge authority but is not relevant to your iGaming site, then what’s the point?
Topical Relevance
Think of the content that you’re displaying on your site. When new users come in, you need to retain them by offering content that would provide actual value to them.
A great way that we always suggest is to think of a new angle. Do some research and find out what content the users might want but no one has covered yet. That’s going to be the hook that you need to hold on to the new users.
Variety of Links
Links from a particular website can prove to be good for your website momentarily. But continuing to get links for the same sites will negatively impact your SERP ranking.
Link Authority
Link authority is essentially the power of the backlinks that you’re using on your website. And it’s something that can be represented as a combination of the things that we’ve mentioned before.
If you get everything right for all of the other factors, then you don’t have to worry about the authority of your links. They will be high quality links by default.
5 Best Ways to Create Backlinks
Best ways to create backlinks for your iGaming site
We’ve just seen the factors that you need to consider to create high-quality backlinks for your iGaming site. But to keep up with the competition, you will need to know what everybody else is doing. Once you know that, it’s time to do it better.
1. Make Shareable Content
This should come as no surprise. But there’s no place better for backlinking than on social media. Since everyone is already using one form of social media or the other, it’s a great place if you want to build links.
You can create shareable content and share it on your socials page. If you make it interesting enough, your audience will share it on their social media without you having to ask them.
If you want some beginner’s tips on how to do that, use humour to your advantage. Memes are really popular on the Internet right now. Use those memes to your advantage.
2. Start Guest Posting
Guest posting is a great way to get a headstart on building backlinks for your iGaming site. Just make sure that you’re making posts that are relevant to the iGaming industry.
If you’re not confident about creating a high-quality guest post, then you can hire a ghostwriter to do the job for you. Make sure you choose a writer that knows what the industry is about and the kind of content that you want.
In the end, it’s all about creating content that no one has covered before.
3. Nurture Your Contacts
Nurture your contacts for proper link building
For content in the iGaming industry, one thing that you need is a connection with other affiliate sites. It’s an easy way of maintaining professional relationships that will help with the growth of your site.
You can also make use of real time data for iGaming marketing for affiliate sites.
If you maintain the connections properly, when the time comes, these affiliates and operators will get you a guest post on a good blog. That way you will have a direct line through the backlinks.
4. Backlink from Videos
Videos are among the top three of the most consumed content on the Internet. This is why it’s a great place to build backlinks for your iGaming site.
Take YouTube for example. If you get in touch with a YouTuber that’s relevant to your niche, you can ask them to give you a shoutout and add a link in the description of the video.
If you don’t want to go for videos, a good alternative is podcasts. Since there’s an untapped audience in the podcast scene, it might be a good place to build backlinks for your site.
5. Create Content with Value
Let’s say you managed to get users from another website with a higher authority. Is your job done? Not even close. Now begins the task of holding on to these users. But how do you do that?
The most effective way is to have content ready that users will get value out of. Don’t go on covering stuff that everyone already is.
And even if you do, think of it from a reader’s perspective. What’s the thing that every reader is looking for? When you figure that out, it’s your job to present it in an interesting way that’s also informative at the same time.
Wrapping Up
These are just a fraction of the ways that you can get started on creating backlinks for your iGaming site. There are several other ways that you should definitely check out.
When creating an SEO strategy for your casino site or affiliate site, make sure that you devote a section to backlinking. As we said, it doesn’t get the rep that it deserves which is why many affiliates fail to take off without understanding why. Don’t be one of them.
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