If you think about it for a second, the goal of marketing is always a financial improvement. You try to reach out to a newer audience base in order for your brand to grow and see some real conversions.
But would it all work if your marketing efforts were unable to have an impact on the customer’s psyche? It wouldn’t. And the same holds true when it comes to iGaming marketing.
In this feature, we’re going to go over what emotional iGaming marketing is. We’re going to show you the different sides of it and how you can use it for your iGaming business. Let’s begin.
What is Emotional iGaming Marketing?
To start things off let’s talk about what is emotional iGaming marketing. It’s a marketing strategy with a big emphasis placed on the customer’s emotions. It might sound a tad bit overdramatic. But it’s one of the most efficient marketing strategies out there because it just doesn’t seem to fail.
If you put yourself in the shoes of one of your customers and think about the things that you’d want, you have a working marketing strategy right there. But the thing about emotional iGaming marketing is that it needs to be genuine.
If you hypothesize even for a second, the whole thing will fall apart and backfire on you. But if you really care for your customers and show it through your marketing efforts, it will improve the relationship with customers. And that in turn will translate as actual growth.
Emotional iGaming marketing can work wonders for you
Why Should You Use Emotional iGaming Marketing?
We once again want to draw attention to building positive relationships between customers and brands. It’s one of the oldest pillars of marketing that stands strong, even today.
When you care about the customer’s experience with your iGaming site, and improve upon it, you will get positive feedback.
Emotional iGaming marketing also helps you understand which things are not to your audience’s liking. That will allow you to remove any unwanted content or offers that you might have out.
But how would you do emotional iGaming marketing for your brand? That’s exactly what we’re going to talk about now.
How Is Emotional iGaming Marketing Done?
Trends are a big deal in the iGaming industry. And it’s often believed that marketers are the ones responsible for setting the trends. But in iGaming that’s not necessarily the case. Several other factors ensure the trendsetters in this industry.
With all that being said, let’s show you the best ways that we found to perform emotional iGaming marketing.
Adapt to Customers
A very important part of emotional iGaming marketing is understanding the emotions of customers. We’ve already mentioned this a couple of times. But why?
The reason is that your customers’ emotions will dictate what changes you need to bring to your marketing strategy. The growth of your business is proportional to your customers’ enjoyment at the casino site. This is why you must understand what they need and act according to it.
An easy way of doing this is to become more lenient with your offers. You don’t have to make a drastic change to become more generous. If you understand what your customers want specifically, you can make small compromises here and there.
If you want some tips on how you can achieve this adaptation, here are some pointers to help you out:
- Decrease the wagering requirement on the Free Spins bonus.
- Increase the prizes in tournaments and other events.
- Try to offer bonuses that give customers more bang for their buck.
While these are good, where would you get the information needed to adapt to your customers? Surveys and quizzes are a great place to start. You can offer a small reward for participation which will help with the data collection.
Another great way is to have customer support employees communicate customer needs with you. Whenever a complaint or query comes from a customer, your support team can note down useful information that will help you in adapting to your audience.
Different ways to do emotional iGaming marketing
Look through Your Audience’s Eyes
While this is easier said than done, we can assure you it’s 100% effective. If you can put yourself in the mindset of your audience, then your emotional iGaming marketing strategy will be much better.
How your audience is feeling will depend on several factors including socioeconomic ones. By understanding and predicting how a customer must be feeling and adjusting to it, you can see positive growth in customer engagement.
A great way of doing this is by creating an iGaming marketing funnel for your site.
Colours to Conquer Emotional iGaming Marketing
Have you ever heard of the psychology of colours? It’s a concept that talks about the use of different colours to evoke different emotions. For your iGaming site, this will come in handy for sure.
Since you want to keep it fun and exciting, you need to use colours for your theme that reflects exactly that. Using a dark theme might feel easy on the eyes, but it will vary depending on who your audience is. Just to be safe, you should include both options.
Consult the colour wheel of emotion for your marketing
When you have leaderboard competitions that are exciting with high stakes, you need to use the right colours to get the message across. It’s at times like this that you need to be bold and daring.
For more information on what different colours reflect, check out the colour wheel of psychology.
Keep it Light and Fun
People don’t go on iGaming websites with the sole purpose of winning money. While it is true that money is a great incentive, it’s not the whole reason why you have players coming in. The main motivator here is entertainment.
That’s improving entertainment has to be one of the most important things in your emotional iGaming marketing strategy.
And what better way to improve your customers’ moods than to make them laugh? That’s right. Comedy and fun can be your best friends when it comes to emotional iGaming marketing.
But how can you achieve this? A very easy and common way is to have a casino mascot. By having a signature character for your iGaming site, you can give players a character to relate with.
When they think of the casino, they won’t be thinking about the money first. Instead, they will be thinking about the mascot that will be the face of the casino. You can find one in the King Billy casino.
You can also have a bunch of different mini-games and rewards surrounding this mascot. That always gets players hyped up.
You could also introduce unique special events and even change up the theme of the site during the holidays to give off a more homely vibe.
Sense of Urgency
Creating a sense of urgency can work in your favour
We never recommend forcing something on a customer. It’s not the right way to go about this and often does more harm than good. But a good workaround this making the customer think it was their decision.
While some might refer to it as manipulation, we don’t think that’s the case at all. Manipulation requires you to trap a customer into doing what you want. The thing that we’re referring to is persuasion.
Here you leave the final decision in the hands of the customer. The best that you can do is highlight why the customer needs to hurry up for an offer.
The most common use of the sense of urgency can be found in bonus offers. Welcome bonuses in particular are where we see these the most. But other bonuses apply to this method as well.
Conclusion
There’s no doubt that the iGaming industry is going to grow even more in the future. We can tell you this by observing the rate at which it’s growing. If you want to be relevant in the present as well as the future, you can’t look away from emotional iGaming marketing.
In this guide, we tried to showcase the different ways that you can do emotional marketing. These are the most popular and effective ways that we could find. But there are other ways that you can take care of this. Look through the other ways and use what works for you.
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