In the marketing industry, there’s a concept known as the marketing funnel. It’s a representation of a customer’s journey with your brand and product. But did you know it applied to iGaming marketing as well?
In this feature, we’re going to go into detail about what is an iGaming marasu football jersey micah parsons jersey brock bowers jersey Ohio State Team Jersey brock bowers jersey Iowa State Football Uniforms brock bowers jersey Florida state seminars jerseys Florida state seminars jerseys custom football jerseys asu football jersey florida state football jersey johnny manziel jersey detroit lions jersey custom football jerseys keting funnel. We’re not going to stop there and take it one step beyond. We’re also going to see how you can make one for your iGaming site.
What Is a Marketing Funnel?
As we said before, a marketing funnel is just a customer’s journey. By mapping out the various stages of experience that they go through with your brand, you can understand your customers much better.
The goal of a marketing funnel is to get to know your customers better with the sole purpose of conversion. There are three parts to this funnel. You have the top of the funnel, the middle of it, and the bottom of the funnel.
The three parts represent different things for marketing. The top of the funnel is the awareness stage. Here your customers start to know you as a brand. The middle of the funnel is the consideration part. In this section, customers think about learning more and seeking out your services.
The final part is the conversion. It’s here where customers finally take the decision to go forward and do business with you. But how does all this fit into iGaming?
Understanding the ins and outs of a marketing funnel
Understanding What Is an iGaming Marketing Funnel
The concept of a marketing funnel will remain more or less the same in the iGaming industry. Except for one difference. The bottom of the funnel in a regular marketing funnel deals with conversion or signing up. For iGaming, you have to consider that as a deposit that the players make.
Other than that, it’s more or less going to work in the same way. You will have customers hearing about your brand. They’ll come in to check what you have to offer. And finally, if they like what they see, they will sign up and make their first deposit.
Real time data is also changing how you consider the iGaming marketing game. If you want to learn more about it, make sure to check out this article here.
So how can you make all of the above possible for your gaming site? That’s what we’re here to find out.
Creating a Marketing Funnel For iGaming
In order to create a successful marketing funnel, we once again need to go back to the three stages of the funnel. The three stages require different approaches which we are going to detail here.
Top of the Funnel (TOFU)
The first step for the marketing funnel is to get customers interested in your site. And there are several ways to do that. But the key thing to remember here is that you are not trying to sell, but rather inform.
If your pitch to customers sounds too salesy, you’re going to chase people away instead of getting them to show interest. If you try to establish yourself as the better competitor in terms of prices, it’s going to backfire on you big time.
The best thing that will work for getting customer interested are blog posts, bonus and game reviews, betting guides, and news reports. You can even throw a white paper into the mix.
All of these pieces have one thing in common. They’re all informative content. Reading these, a customer can learn more about the details than hear the same old, “Get this because it’s so good” pitch.
Analyze industry trends and find out what buzz is ongoing currently. Based on your findings, you should introduce informative content into your strategy.
Here’s an example. Let’s say the UEFA Champions League starts in about a week. You can put out betting guides or informative articles that will help punters learn more about the tournament. You can even put out betting guides that will help them get started.
Once you start thinking about it, the possibilities for introducing TOFU content for what is iGaming marketing funnel are limitless.
The three stages of the iGaming marketing funnel
Middle of the Funnel (MOFU)
If we’re going by iGaming lingo, MOFU would be when customers are thinking about signing up with your website. And this is the part where you need to be offering the best offers in town.
We know of something that will definitely help out with this. Checking out the competition. If you’re aware of what everyone else is offering, you can do it in a better way. Remember, your task is to provide something that will get the customers interested. So it needs to be something that’s better than what’s available.
One of the things that work the best for this is the welcome bonus. It’s the ultimate way of bringing in new customers. The better the bonus offer, the better the response from customers.
There are several kinds of welcome bonuses. Do some research and find out which one gets the best result with new customers.
But you can’t just up and change the terms of a welcome bonus just like that. There are several business decisions that you need to take. You can consider things like lowering the wagering requirement or increasing the validity period.
The welcome bonus is just one of many ways that you can handle this. Other ways include improvements in the site design, adding popular payment methods, improving customer service, and so on.
A common rule of thumb when working on the MOFU part of what is an iGaming marketing funnel is customer experience. The more effort you put into it, the better.
Bottom of the Funnel (BOFU)
We’re almost at the end of the funnel and the light is just within reach. Now that you have customers interested and they’ve started to check out your website, it’s time to seal the deal with some good BOFU content.
We’ve talked about the welcome bonus in the last section. It’s a good promotional offer and maybe one of the best. But the main limitation that it has is that it’s only worth anything to new players. What about the rest of them?
That’s your target for the bottom of the funnel. If you want customers to start depositing and keep in depositing, you will need to offer really good promotional offers. Offers that will be around for a long time.
Now you might be wondering, which bonus will work in the bottom section of what is an iGaming marketing funnel? That’s where the customer data will come into play.
The players of different niches love different kinds of bonuses. A slots player would love nothing more than free spins just as a punter would love nothing more than free bets. You need to understand your audience and their needs if you want to see some real conversions. If you want more ideas, check out the bonuses at bet365, which is considered one of the best casinos in the world.
Final Thoughts
It’s no surprise that what is an iGaming marketing funnel is a simple concept. And it’s almost like a loop. You go through the motions one time, then rinse and repeat. But this simple concept is still being used by some of the best online gaming operators out there and for good reason.
If you want to be at the level of success as those operators, then you will need to master every single layer of the iGaming marketing funnel. Once you’ve done that, you won’t have any problem dealing with new customers and making them stay.
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